You hate social. Postamatic posts it for you.
Drop your photos into a folder. We turn them into on-brand posts, you approve each one, and they go out on schedule on Instagram and Facebook.
Postamatic starts with your free HALO™ score, so your posts are built around where your business is actually losing customers.
Your camera roll is full of posts that never go out.
You take the photos. The class, the finished job, the new stock, the happy client. You know you should be posting. Then a busy week hits, and social is the first thing to go.
Meanwhile, the people who would book you are scrolling past businesses that showed up this week.
Postamatic keeps you showing up, using the photos you already have.
How Postamatic works
We set your strategy
From your HALO™ score, we set your content pillars, your weekly rhythm and the campaigns coming up, like a launch, a season or an event.
You drop in your photos
Add photos and short clips to a shared Google Drive folder from your phone, whenever you have them.
AI drafts, you approve
Each photo is matched to a pillar and given a caption in your voice, with one clear ask. You approve it, change it or bin it.
It goes out on schedule
Approved posts publish to Instagram and your Facebook page, at times set from your own Instagram insights.
What you get
Content pillars built from your HALO™ score
A weekly posting rhythm, agreed with you
A campaign calendar for the next three months
Caption rules written for your voice
Every post approved by you before it goes live
A monthly check on what is working
A 90 day review against your HALO™ score
You keep showing up. You stay in charge of every word.
Not another tool to learn, and not a robot posting whatever it likes.
Scheduling tools still need someone to sit down and build every post. Free automations post whatever lands in a folder. Postamatic sits in between.
A person sets the strategy. AI writes the first draft. You make the call on every post, and nothing goes out without your yes.
The strategy comes from 20+ years in digital marketing, including agencies such as dentsu and IPG Mediabrands, applied to a business your size.
It starts with your free HALO™ score.
Postamatic is part of Automate, the A in the HALO™ method. Every client starts with a free HALO™ Leakage Map, which scores your business across ten growth channels.
If social is one of the places you are losing customers, Postamatic is usually the easiest place to start. Once your social is running, we look at what your map says to fix next.
Frequently asked questions
Will it sound like me?
We write your voice rules before anything is drafted, and you approve every post. If a caption isn't you, change it or bin it.
Do I need to learn new software?
No. You drop photos into a shared folder and approve your posts. We look after the rest.
Which platforms does it post to?
Instagram, shared to your Facebook page. Stories stay with you.
What about photos of customers or children?
Only add photos you have permission to share. You approve every post, and nothing goes out without your yes.
What if I don't approve a post in time?
Nothing posts. The next approved post takes the slot.
Can I still post myself?
Of course. Postamatic covers your planned feed posts. Anything spontaneous is still yours to post.
How much does it cost?
It depends on your business and what your HALO™ score shows. Start with the free score, then we will talk you through the options on a call.
Do I need to be in Sydney?
No. Human Theory works online, so you can be anywhere in Australia.
What you can hold us to.
Nothing posts without your approval
Every post waits for your yes. No exceptions unless you ask for them in writing.
A strategy built from your business
Your pillars and calendar come from your own HALO™ score, not a template.
Captions in your voice
Written to your rules, and changed whenever you tell us something isn't you.
A straight answer
If your map shows something else is costing you more than social, we will tell you that first.
Keep showing up, even in your busiest weeks.
Find out where your business is losing customers, then let Postamatic get your social going.