Strategy, systems, and
the people behind them.
Katie-Jane Michael
Founder, Human Theory
Connect on LinkedIn →I spent almost 20 years inside global and independent media, marketing and advertising agencies, most recently 2 of the big 4, dentsu and IPG, building growth engines for brands with seven, eight and nine figure budgets.
Making multi-million dollar companies more millions of dollars is a job. Giving small business owners access to the same systems the big players take for granted felt like something worth building instead.
When I was researching gaps in the market, I kept seeing the same pattern every time: experts in their craft, brilliant at the work that made the business valuable, still doing every follow-up, every decision, every manual fix themselves, and never quite sure where the next lead was coming from. They didn't build a bottleneck. They became one, because that's what growth can do.
So I built HALO™: Harvest, Automate, Leverage, Optimise. Growth systems that let the business carry more of its own weight, so the founder isn't the thing holding it all together.
I work with founders who are already doing the work, already investing, and just need the right system underneath it all to make everything compound. If that's you, let's talk.
Education & credentials
MBA, University of Newcastle. Master of Marketing, with a focus on critical thinking and strategic decision-making.
Background
Industry-leading global network agency experience across Carat/Dentsu and Reprise/IPG Mediabrands, spanning revenue growth and business development. Specialising in AI growth systems, marketing automation, business development, and stakeholder management. Based in Bondi, NSW, Australia.
Human Theory combines:
Not more tools. Not more complexity.
Just a clearer, more predictable way to grow, built around a system that works while you focus on your clients.
Want to see what a growth system looks like for your business?
Start with the free HALO Growth Scorecard, or book a call to talk it through.