We find exactly where you're losing work you've already earned, and build the roadmap to fix it first.
$497 AUD
Pay now and get started, or book a free call first.
Lead generation analysis
Funnel and conversion review
Content system assessment
CRM and follow-up audit
AI automation opportunities
Growth roadmap with priorities
You leave knowing exactly what is broken, what is working, and what to fix first.
You could ask ChatGPT to audit your marketing. It will give you a tidy list, and most of it will be reasonable. It works from what you type in, so it can only tell you about the problems you already know you have.
The work you are losing usually sits somewhere you are not looking. It might be the enquiry that came in at 7pm and was answered two days later, or the quote that went out and was never chased. Often it is past clients who would come back if anyone asked them.
We go and look. We read your site, your listings, your socials, your enquiry path and your follow-up as a customer would meet them. Then we make the call a list cannot make, which is what to fix first, what to leave alone, and what to stop paying for.
That call comes from 20+ years building growth engines inside dentsu and IPG, now applied to businesses your size.
A solo counselling practice in Sydney. Clear niche, real credentials, and Instagram content that was already landing with the right people.
Every enquiry needed the founder personally. Posts told people to DM or email to book a free intro chat, the website buttons said "Get in touch", and each booking was a manual back-and-forth. Nothing was broken. Everything simply ran through one person's inbox.
Eleven things made the list, and one of them was worth more than the other ten combined. Put a self-serve booking link at the bottom of the funnel and point every button, post and bio at it. Until a stranger could book without waiting for a reply, better content would only send more people into the same queue.
Rebuild. The foundations were sound, so the answer was sequencing and connection, not a new website or more content.
Within three weeks of getting the plan, booking was self-serve on a practice management platform, which was a stronger choice than the scheduler we suggested. Every call to action on the site now reads "Book a free intro call", and the Instagram bio and captions point to the booking page. We have not seen her booking numbers, so we are describing a change to the system, not claiming a result.
A quick call to confirm the audit is the right fit for your business.
We analyse your marketing, funnels, content, and operations across all four HALO™ pillars.
You receive a written audit with findings, priority recommendations, and a 90-day action plan. Typically 3–5 business days.
Implement the roadmap yourself, or work with Human Theory through a Fractional Growth Partnership.
Yes, typically $100K to $1M revenue service-based firms.
No. We design systems that simplify your operations, not complicate them.
You receive a clear roadmap. You can implement internally or work with us.
Not necessarily, it improves and connects what you already have.
Typically 3–5 business days depending on complexity.
Findings, priority recommendations and a 90-day action plan, delivered in 3–5 business days.
Every finding points to something we saw on your site, your listings or your follow-up, and we show you where.
You will know the one thing to fix first and what it should win you.
If your system is already sound, we will tell you that and not manufacture problems to sell a retainer.
If the audit does not show you at least one fix worth more than $497 to your business, you don't pay.
Not ready to commit? Start with the free HALO™ Leakage Map, a real diagnostic across all 10 growth channels, 3 shown free, the rest unlocked for $97. See where you stand →
See exactly where leads are slipping through while you're busy running the business. Pay now and get started, or book a free call first.